http://www.socialmediaclub.org/2006/07/11/new-media-release-important-collaboration-update/ A community for the champions of Social Media and those seeking to learn Mon, 13 Oct 2008 09:14:50 +0000 http://wordpress.org/?v=2.6.2 http://www.socialmediaclub.org/2006/07/11/new-media-release-important-collaboration-update/#comment-191 Social Media Club » Social Media Club NY Wrapup Tue, 19 Sep 2006 20:34:01 +0000 http://www.socialmediaclub.org/2006/07/11/new-media-release-important-collaboration-update/#comment-191 [...] Moved into a discussion of the Social Media Release/hRelease format. Points included some first and second hand accounts of how Journalists actually use and consume releases, what they would need to adopt a new format. Discussion of what to include in a release. Someone noted that the press release may just be one part of a much larger campaign, and ability to show people the associated ads, products, campaign material could be quite beneficial both to the company issuing the release as well as to the journalist or especially the blogger who is trying to put the release into context for a story. Feeing that Bloggers and Citizen Journalists more than journalists might benefit from the New Media Release format. Additional discussion ensued. [...] [...] Moved into a discussion of the Social Media Release/hRelease format. Points included some first and second hand accounts of how Journalists actually use and consume releases, what they would need to adopt a new format. Discussion of what to include in a release. Someone noted that the press release may just be one part of a much larger campaign, and ability to show people the associated ads, products, campaign material could be quite beneficial both to the company issuing the release as well as to the journalist or especially the blogger who is trying to put the release into context for a story. Feeing that Bloggers and Citizen Journalists more than journalists might benefit from the New Media Release format. Additional discussion ensued. [...]

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