June 28, 2009 · 4 Comments
Metrics, popularity, comment counts, network buzz or simple word-of-mouth credibility? There are a huge number of factors that go into determining the influence of a blogger or online platform, but how can you tell who or what truly influences both individual and community behavior. What does true influence even mean? On this week’s Social Media Question of the Week call, our Editorial board discussed how we rank influence in an ever-more-vocal online environment. When do you listen and when do you tune out a blogger’s... [Read the full story]
July 2, 2009 · 1 Comment
Earlier this week, the SMC Editorial Board posed the question “How do you measure influencers and/or influential social media platforms?” having wondered aloud which combination of measurement and know-how equaled influence. As the community response demonstrated, influence is equal parts quantitative and qualitative. From ‘listening platforms’ such as Radian6, eCairn and ScoutLabs which track and calculate conversation volume, page rank, comments and frequency as well as a host of other data garnered... [Read the full story]
May 7, 2009 · Leave a Comment
Social Media Club (SMC) is now in its third year and continues to see consistent growth with an average of 10 new chapters launching every quarter. It has been loosely run by Chris and myself, with a handful of volunteers and an interim Board of Directors consisting of Serena Ehrlich, Howard Greenstein and Todd Defren. In 2009, we began working to bring a little more structure to the organization - filing for our 501c3 (now turning into a c6), hiring a couple of assistants and building a new member site that will ensure... [Read the full story]
Here’s what’s been going on in Social Media over the last week or so. Missing something? Email me or add your news in the comments section. Jeremiah Owyang discusses the... [Read more]
Earlier this week, the SMC Editorial Board posed the question “How do you measure influencers and/or influential social media platforms?” having wondered aloud which... [Read more]
Come join the Social Media Club for their FIRST ever wine adventure! We know you’ve been slaving away all year, so isn’t it time to kick back and relax a little?... [Read more]
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It’s an interactive evening at the Social Media Club, San Francisco / Silicon Valley, at Citizen Space. HP alum Ravit Lichtenberg of Ustrategy ignited the event presenting before... [Read more]